The Digital Maturity Model for Brand Packaging was created by a team of thought leaders from PantoneMediaBeaconEskoX-Rite, and AVT. Learn more at SimplifyMyPackaging.com.

© 2018 Pantone LLC, Esko-Graphics BVBA, X-Rite Global, Incorporated, Advanced Vision Technology (A.V.T.) Ltd. and each of their respective affiliates.  All Rights Reserved.

Delivery Capability Dimensions

The elements of producing packaging persist across organizations and their packaging value chains. These four specific components must be controlled and executed with high quality at various points throughout the value chain: the shape of the container or product package (Structure & 3D), how the package visually attracts the consumer using Graphics (2D) and Color, and the communication of information to the consumer about the product and its origins (Content).