When digital transformation becomes an ongoing activity throughout the organization and its packaging value chain, a company has attained the Intelligent maturity level. Here, an integrated ecosystem of complete product information and imagery automatically improves and synchronizes across internal and external interfaces. Teams extend their systems outside company walls to connect to upstream customers and downstream suppliers, either by providing permission-based access to the brand system or by connecting system to system and automating data flows.
In this nirvana, leaders, managers and specialists are measuring not just what was intended, but what was achieved, or even what is still achievable. The system may always be changing, based on artificial intelligence suggestion and assistance, and digital capabilities produce great confidence that the organization can adapt to whatever changes tomorrow may hold.